Connecting the rural artisans of India to the customers directly thus eliminating the middle men.
18 Years old pharmaceutical billing company with 3000+ B2B clients and a non-cloud software as a product now has to be turned into a cloud based “App As A Service” without hampering user experience.
Developing a website with only and only 2 goals in mind- Speed and SEO without hampering the overall feel of the brand and an android application to let users try tiles and marbles live from their homes.
Enter the Players.
A bright idea strikes Swabhiman Baral’s head, India has 30 million artisans in 740 clusters & each of their product passes through multiple middlemen, how about a platform to connect them with the customers directly? Friend Trilochan Satapathy joins hands. His web development skills comes handy and the Alpha product is launched.
Language comes as a big barrier, Abhishek Biswal joins the team. His NLP know how and Android development skills help to launch the final Product- ETHNIC REPUBLIC. Marketing is a challenge and so is fixing bugs, what follows is 4 months of sleepless days & nights filled with sounds of keyboard clicking and cold calls to artisans and customers.
Time to pivot.
It’s been days since an order came. With no cash to even run the servers, the team is forced to rethink its strategy. Suddenly someone walks into our office, “Can you guys make an ecommerce for me? Ethnic Republic looks cool, I want you guys to do a similar project for me”. With new hopes and cash flow returning, a new way to fund Ethnic Republic comes to light!
Cloud Computing Experts.
10th Project delivered. Now the team of 5 people decide to take on the world of cloud computing. A free product for restaurants is launched, K2C set to disrupt the local eateries inbound marketing strategy.